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Here’s How Fake Sneakers Are Affecting Companies Bottom Lines

White sneakers

*No one would have thought 40 years ago that a pair of sneakers would be rare and valuable enough for someone to want to create a pair of fake ones.

However, in 2019 sales of counterfeit goods reached $520 billion, around 3.3% of all trade. Sneakers were a big slice of that pie, one NYC-based counterfeiter was caught smuggling $70 million worth of fake Air Jordans into the U.S.

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