New York, New York: Consumer engagement across social media contributes to record-high valuations in 2020 with the majority of the included sports and entertainment celebrities listed being valued, for the first time ever, above $1 million per post, according to D’Marie Analytics annual top 10 highest valued social media influencer list.
The primarily female-dominated list also includes notable celebrities like Kylie Jenner, Selena Gomez, Kim Kardashian and Beyonce. D’Marie Analytics, a Bloomberg Portal style platform for influencer insights, confirms that COVID accelerated the growing trend of brands tapping influencers and doubled down in 2020 on user-generated content from celebrities and influencers to stabilize sales during this difficult year.
