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The Glenlivet’s New Whisky Capsules Have Sent Twitter Into (Another) Tide Pod Meltdown

whisky capsulesNothing on the Internet stays dead forever and — rather unfortunately — that includes memes that spur teenagers to do dangerous things, like eating laundry detergent pods. Whether it was an intentional marketing scheme or not, a 195-year-old Scotch whisky distillery has released new whisky concoctions look suspiciously like the Tide pods that sent the Internet (and parents everywhere) into a frenzy almost two years ago. These “drinks” are limited-edition whisky capsules that come in three different flavors and, most notably, lack a traditional drinking vessel.

The Glenlivet, which is the world’s second best-selling brand of Scotch, has dubbed their Tide Pod lookalikes the “Capsule Collection” and describes them as “glassless cocktails.” Each casing is made of seaweed-extract and contains 23 milliliters of booze. You consume these alcoholic capsules much like Gushers by popping them into your mouth, biting down, and enjoying “an instant burst of flavor.” You then simply swallow the seaweed capsule with your one-of-a-kind cocktail and wonder whether you just had the best or worst liquor-based experience in your life.

While everyone from foreign affairs reporter Julia Macfarlane to Scottish actor Sam Heughan has lamented over this unconventional treatment of Scotland’s beloved beverage, the Glenlivet maintains that they would have had their founder’s blessing. George Smith illicitly operated his distillery in the 1840s and even armed himself with pistols to protect his business from political blowback. While tenacity like this may not be the standard now in the 80% of small businesses that make it to their second year, Smith always walked to the beat of his own drum. According to Miriam Eceolaza, The Glenlivet’s director, Smith didn’t follow tradition and the release of the Capsule Collection honors that legacy.

“As a brand that celebrates originality, we are always looking to break the conventions that have determined how single malt Scotch has historically been enjoyed,” Eceolaza said in the announcement of the collection.

To break these conventions, The Glenlivet had to commit to some serious collaboration. The distillery partnered with the London bar Tayer + Elementary to concoct the three varieties of original whisky cocktails: Citrus, Spice, and Wood. A mix of sherry, lemon, and bergamot, Citrus offers a heavier flavor palette than you may expect. This likely comes from the bergamot, which is an unusual citrus fruit that has a heady flavor and gives Earl Grey Tea, a popular black tea, its distinctive flavor. Spice contains two kinds of bitters and verjus, a highly acidic juice. Wood — the wildcard of the group in terms of names — is made of vermouth, sandalwood, and cedarwood.

Notpla, a sustainable packaging start-up, helped The Glenlivet create their biodegradable casings. The Glenlivet is the first spirits company to work with Notpla, which may not be all that surprising as bottles and cans have long been the mainstays of drink packaging. Seaweed was never quite the obvious choice for housing liquids.

Czech bartender and co-owner of Tayer + Elementary, Alex Kratena, said that he based the ingredients in the capsules on The Glenlivet flavor pillars. For the 73% of millennials who drink liquor, beer, or wine, the origin of the flavors may not be quite as important as the ease of consuming the drinks. Despite the capsules’ compact design, Kratena said he didn’t make them with the intent to be a means for subtle or easy drinking. He said that he also didn’t intend the similarity to Tide Pods.

The Internet doesn’t seem to believe that. Twitter was filled with references to the Tide Pod craze, which took off as a meme in January of 2018. The memes, which originally just said that Tide Pod looked like candies, turned into an epidemic of teenagers making YouTube videos taking the “challenge” to eat the plastic-wrapped laundry detergent.

Things quickly spiraled from there. A handful of adolescents ended up in the hospital and government officials issued warnings that consuming Tide Pods was extremely dangerous to your health. Tide also released statements, reiterating the apparently-forgotten fact that their detergent pods were meant to wash items like the two billion t-shirts sold around the world every year, not to be eaten. As various social media platforms took down videos of teens downing detergent, the Tide Pod obsession seemed to subside.

Although one of America’s strangest meme crazes is gone, it is certainly not forgotten.

Whether The Glenlivet has a meme-savvy marketing team that wanted to capitalize on a past fad or they truly didn’t intend the similarities, they now have plenty of press coverage for their innovative drink. If you want to try the whisky capsules for yourself, however, you will need to make it to Tayer + Elementary during London Cocktail Week. The alcoholic capsules will be served throughout this event, which is the Brit’s way of celebrating alcohol innovation. You can get them at the Old Street bar until Oct. 13.

The capsules have not been approved for consumption in the United States yet. However, as Americans’ fascination with putting things in their mouths that are brightly-colored and neatly-packaged has been proved in the past, we wouldn’t be surprised if The Glenlivet’s capsules make it to this continent in the near future.

Celebrate International Podcasts Day with these Top-Rated Apps

Over the last five years or so, the podcast market has exploded. Now, more than ever, people are tuning into their favorite podcasts on their daily commutes. After all, the average limo driver will typically make more than 105 trips a week; what else are you supposed to do on a drive with a stranger? Whether you’re listening on your drive into work or working out on the treadmill, there are podcasts for just about every subject.

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Austrian Couple Accidentally Receive Shipment Of $550,000 In Ecstasy Pills

We underestimate the needs for labeling things correctly. Some 9 out of 10 consumers believe there will always be a need for printed materials. This is especially true in the age of online ordering and physical shipping to physical addresses.

Speaking of addresses, a 58-year-old woman in Austria was expecting a shipment of dresses to her home. Her husband and she received the shipment, but only half-correct. The first box had her dresses, but the second box did not. They were packages of pink-purple pebbles that she thought were decorative stones, like the kind you put in planters or fish tanks.

Decorative stones they were not. Rather, the couple had received mistakenly received a shipment of 24,800 ecstasy pills. The husband, 59, was the one that gave the “decorative stones” a second look and determined they were probably drugs. The police were promptly contacted and the package was handed over.

“The originally planned cozy breakfast was quickly over and to the horror of the couple, it turned out that, though one of the packages did contain the two dresses, the second however had 24,800 Ecstasy tablets worth about 500,000 Euros. The (post) office was equally astonished, which is why the police, and subsequently the narcotics department of the City Police Command Linz, was informed,” Upper Austria police said in a statement.

In the United States, there were 662,390 police officers patrolling in 2017, searching for similar things. The Netherlands — much smaller than the United States — is known as one of the world’s biggest producers of drugs. They’ve reported that the quantity of drugs being sent via mail has tripled from 2016 to 2018. The package itself was meant to be shipped to Scotland and the investigation now involves The United Kingdom’s National Crime Agency (NCA), bringing police forces across the European Union into the mix.

In the same statement, Upper Austria police reported that the NCA was able to investigate and detain the person the package was meant for. A little more difficult, but of great interest to Dutch authorities, is the origin of such a substantial shipment of illegal drugs.

At least the woman got her dresses.

The (Few) Perks of Dental Plaque: How It Has Revealed Important Clues About Diet During the Irish Famine

Recent dental plaque analysis confirms that diets were more varied than we once thought

Most people hate dental plaque. This foul-smelling film inevitably turns into hardened tartar (or calculus) in as little as 24 to 72 hours. When it isn’t removed, it can lead to tooth decay and other health issues. Truly, this is a health hindrance most of us can live without.

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Taking Steps: Accessibility And Why It Matters

While many people go through their daily routine without thinking about cracks in the sidewalk, a set of stairs, or conversing with a cashier, there’s a significant percentage of the global population that struggles in some way with these activities that are taken for granted. Those living with disabilities in today’s modern world still face an enormous amount of difficulty in regular, routine activities, and the current widespread lack of accessibility could be holding back progress. Continue reading

Were Titan’s Lakes Actually Formed By Underground Explosions?

Titan is the only other object in the solar system that has lakes of liquid on its surface besides earth, notes CBS. Even though these lakes exist in the form of liquid methane and not water, we know that Saturn’s favorite moon has maintained its liquid surface through a methane cycle that’s similar to the water cycle on earth. Unfortunately, humans have never been able to determine what caused the lakes on Titan to appear in the first place.

Until now.

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