Many companies utilize social media to get their name out there. A 2017 report even said that 81% of marketers will social videos and make them optimized for mobile use so anyone can watch them from any location. Using social media to brand yourself and to get your name out there is a great way to get your company’s name viral.
But, what happens when a non-employee catches one of your workers on tape doing something so completely great? The video gets more than two million views, that’s what happens.
Kyran Ashford, a Rochester, N.Y. resident, has worked at the Greater Rochester International Airport for five years as an operations agent and a ramp agent. Not only has the airport seen Ashford working hard for that amount of time, they’ve also been able to see his dance moves and rap skills shine over the last five years.
Earlier in October 2017, a passenger on a flight out of Rochester saw Ashford busting a move on the tarmac. They proceeded to take a video of his sick dance skills and post it onto Facebook. The video has been viewed over two million times and shared over 45 thousand times. The views and the shares keep on coming in by the minute.
So, what causes Ashford to perform for the airport crowd? He spoke with the Democrat and Chronicle.
“Everything I’ve been doing, that’s all a part of who I am,” Ashford said. “My mother raised me to be the type of man to walk around with great character, and that people should never be ashamed of who they are.”
Rochester’s Southwest station manager, Lawrence Kleinman, spoke with the Democrat and Chronicle about Ashford’s antics.
“He makes people feel comfortable in stressful situations (like travel,)” Kleinman said. “The animation is sincere.”
Kleinman also added that you never know where a person is traveling to or from. They could be going to a funeral, for example. He says that Ashford has done his job if he can share some positive vibes with at least one passenger right before they board the plane.