Category Archives: Business

Woman Claims Her Fitbit Exploded, Burned Her

fitbit-opens-up-52

*Wearable tech is increasingly popular these days.  You’ve seen them: those electronic devices strapped to wrists that allegedly guide users to better health and fitness.  They’re supposed to help you, not hurt you, right?  

Dina Mitchell claims she was wearing her Fitbit Flex 2 device when it spontaneously exploded, leaving her with second-degree burns on her wrist.

“It didn’t heat up at first, there was no warning, it just, it burst into flames.  It exploded,” she said.

Mitchell received treatment at an urgent care facility, where a doctor removed pieces of rubber and plastic from her arm! Continue reading

Ever Wonder Exactly ‘Why’ You Didn’t Get That Job?

woman-thinking-2

*Nailed it! This was your response when your friends asked how you did on the interview for the job you’d been so excited about. You had talked about it all week, and finally, the day came. You looked good, too! Hair done — nails conservatively short and painted neutral — not your usual outlandish purple with black dots. You even managed to wear a knee-length skirt, a real shocker to your friends who never even saw your legs before!

But then you get a call from the agency that referred you to the job, and you hear those dreaded words: “They decided to go with someone else.”

No, not again, you scream!

After you calm yourself down, you may do the same thing this woman does. Continue reading

Bilingual? Your Job Prospects Are Looking A Lot Better, Study Finds

Looking for a job? You may want to consider signing up for a language class. According to a new report published by New American Economy, the demand for bilingual workers is on the rise, more than doubling between 2010 and 2015.

Researchers from Burning Glass Technologies analyzed online job postings and found that in 2010 there were about 240,000 job postings seeking bilingual employees. In 2015, this demand jumped to 630,000 posts. The Boston Globe reports that the most significant rises in demand were for individuals speaking Chinese, Spanish, and Arabic.

Demand for bilingual workers in higher-end jobs, in industries such as finance and engineering, grew the fastest, according to The Boston Globe. The majority of employers, however, were not looking for people with a bachelor’s degree. These job listings sought customer service representatives and medical assistants.

Speaking two languages has proven to pay off. Studies show that bilingual employees earn 20% more money than their monolingual peers. In addition to the financial benefit, bilingualism has career performance benefits as well. Today’s employees need to fit into the global economy, making bilingualism more important than ever, John Feinblatt, chairman of New American Economy, said in a press release.

“In today’s global economy, businesses require employees who can serve customers in a variety of languages,” he said. “This research highlights the growing need to attract and promote a multilingual workforce among both foreign- and U.S.-born talent.”

According to Pew Research, there will be about 38.5 million working-age immigrants living in the United States. As the United States workforce continues to evolve, so will communication expectations. Studies show that 55% of communication happens through facial expressions and body language, 37% through tone of voice, and 8% through words. In a multicultural workforce and client base, this 8% becomes vitally important.

The need for multilingual workplace communicators is especially tricky for less-widely spoken languages. Maria Vertkin, executive director of Found In Translation, a non-profit training low-income immigrants as medical translators, told The Boston Globe that the spike in the need for translators has been palpable.

“The tone has changed over the last five years, from just having open positions to kind of a desperate tone,” she said. “‘We really, really need Korean. We really, really, really need Somali.’ We’re getting pleading calls and e-mails at this point.”

The study noted that despite this clear demand, fewer students in the United States are taking language classes. Only 7% of college students were taking a language class by 2013, and less than 1% of adults had actually remained proficient in the language that they learned in school.

Language classes, while difficult, mobilize multi-sensory learning to obtain language comprehension in its entirety. Educational researchers show that 83% of learning happens visually, 11% happens through hearing, and the remainder through other senses. The study clearly shows that both employees and employers could benefit from an increase in this visual-auditory learning and communication.

“The data provides us with a comprehensive picture of what today’s employers are looking for—and also how the demand for bilingual workers has changed over the last few years,” the study concludes. “The results of our analysis are clear. In the years since 2010, the United States has experienced strong job growth. During this period, however, workers who could speak a second language fluently faced a distinct advantage.”

Facebook, Snapchat Set to Dominate Mobile Ad Market

There’s no doubt that we live in a digital world. We love our technology, as is evidenced by the 85% of Americans ages 18 to 29 who own smartphones. Smart marketers have learned to capitalized on this sea change, shifting their focus to digital ads — specifically, those viewed on mobile devices. And while many companies strive to compete in the mobile ad arena, there’s one that continues to overshadow the rest: Facebook.

According to Business Insider, ads that originated from mobile app installations represented 17% of Facebook’s overall ad revenue in 2015. That’s an impressive increase from the company’s stats from 2012, when ad revenue from mobile devices accounted for 11% of its entire ad yields.

In fact, Facebook gets the majority of its revenue from mobile use. Consumers are steadily opting for tablet and phone use over personal computers and laptops, so it’s no surprise that mobile data consumption is at an all-time high.

But now, Snapchat is trying to hit Facebook where it hurts.

Business Insider reports that Snap, the parent company behind popular social sharing platform Snapchat, is allowing its advertisers to target Snapchat users that are likely to download apps put forth by these other companies.

The new tool is said to be a direct attack on Facebook, which has recently come under fire from advertisers who don’t want their ads placed near questionable content. Twitter, Youtube, and Google have recently received backlash over the same concerns.

Snap will use goal-based bidding in its new advertising tool, which allows marketers to target users who have interacted with ads in the past or who are more likely to install certain apps.

And while 70-80% of digital users ignore paid ads in web searches, Snap is confident that these kinds of targeted ads will pay off without alienating current Snap-lovers.

Peter Sellis, director of monetization at Snap Inc., said in a statement to Business Insider:

“We’ve been listening closely to direct-response advertisers and are excited to announce the ability to ‘bid for installs’ in our auction. This is a new, cost-efficient way to drive app installs right from Snapchat.”

On One Side Of Trump’s Proposed Wall: Tequila Rain

tequilacloudinstagrab_1-large

*We all know that April showers bring May flowers…but I wonder what type of blooms would pop up next month if the heavens showered tequila down instead of good ol’ H2O?

Well, The Weather Girls be damned: it’s raining tequila! And I’m here for it.

Mexico’s tourist board is displaying the new tequila rain-making contraption at an art gallery in Berlin, in a bid to attract German visitors. As it turns out the Germans love their tequila almost as much as Americans do, and more than our brothers and sisters in Spain, France, Japan or the UK. Continue reading

LED Lights Installed In Pavement At Crosswalk To Guide People Glued To Their Phones

traffic-light-green-large_trans_NvBQzQNjv4Bq5E09dxZpf6m97andAsHWyhsrd9BA9pGg5kXRmr3bY7I.PNG

*Have you ever caught yourself glued to your smartphone while you’re walking down the street, or into a store?

One of my kids recently told me that I need to learn how to walk and text at the same time.  “You’d get more done,” she advised.

I passed on the lesson, but later learned that pedestrian injuries and deaths are up in recent years, and some have attributed that rise to the increased use of smartphones. Continue reading

Who In The Heck Put Poop In These Coke Cans?

Coke-Rexam-group-620x330

*In what has to be the grossest thing EVER, a discovery was made on a shipment of coca-cola at the Knockmore Hill facility in Lisburn, Ireland that has investigating police stumped. The cans-only shipment originated from a never-before-used supplier in Germany, with the expectation that the normally empty cans would soon be filled with pop.

…only thing is, the cans were NOT empty…they had human waste inside. 

I know. I know. WTF?

Like I said, police are stumped! 

How was it discovered you may ask…By the night shift! Workers peeked inside the cans after the machine they were using became clogged. Needless to say, they were shocked at what had caused the congestion. Continue reading

Man Electrocutes Himself with iPhone in the Bathtub…and Apple’s At Fault?

apple-red-iphone

*I understand that we’re a litigious society that increasing finds fault with everyone but ourselves, but COME ON!

Apple’s just announced that a new fire engine red iPhone is headed to market, but who knew that these babies are literally on fire!!!

A 32-year-old man hopped into the bathtub with his iPhone in his hand, while it was plugged into the wall via an extension cord.

Need I go on?

Dude fried himself.  

His wife found his body.  His burns were so severe she thought he’d been attacked.   Continue reading