*Many African Americans will rush out this weekend to take advantage of Black Friday deals.
Making up almost 14 percent of the US population, black shoppers will cast quite a shadow on crowds, both in stores and on-line, this weekend.
If projections hold true, retailers are going to have a great Black Friday and weekend, and rest assured they’ll all be bragging about it early next week.
Here’s today’s question: will black-owned businesses be in that chorus of pre-Christmas cheer?
Adobe.com reports that last year, total Black Friday spending — just the Friday alone — topped$3.7 billion. If the math holds, the African American community in the United States spent over
half a billion dollars last Black Friday.
How much of that did you spend, and how much of what you spent was at a black-owned business?