*Imma be upfront witchu’ right now. I marvel at some of the sh*t my publisher throws my way and expects me to write about. Like this article on a dating site that has Black folk choosing who they’d like to share their journey with based solely on colorism. I’d of NEVER even looked at this twice because of my own disdain for the whole “light skin, dark skin” bull. What can I say? I just don’t come from that place. But then again, I have always had this way about me that looks at the positive side of everything. And though I will be the first to say not EVERYTHING has a positive side (afterall, I’m still trying to find Donald Trump’s…and yes, I am aware I have identified him as a “thing”) I can lift a positive from why my publisher thought I should write on this colorism site thing: Because, after working with me for close to 15 years, he thinks I can write thoughtful commentary on everything. Anything. As in bar-none. That is the only thing I can think of at this point.
So let’s get started, shall we?
In my opinion, Smoochr was designed for people shallow enough to think that a potential partner can be found (and kept) based on their complexion, grade of hair, and hell, I don’t know, the size of their lips?
Wait! I was just kidding, but even since writing that line I’ve discovered, yes, that is one of the profile questions.
In all honesty, many black folk are mad as hell that such a site exists. And what can you say about a site whose OWNER or FOUNDER won’t even come forth? Hell, we wouldn’t even know about Smoochr if it were not for tech developer Elen Awalom, whose own disdain for the site motivated her to create the hastag #ShutDownSmoochr recently.