*You’ve got to admit, when a company says they want to introduce music made by the booty—for the booty, you get a visual that immediately tells you that’s probably too much information.
But that’s what the team at AIAIAI headphones is selling in their latest project where sensors are attached to the booty of a woman as she goes twerk-crazy.
Just when you thought Miley had ruined twerking for everyone, the folks at AIAIAI headphones raise the bar for rump awareness with their latest project, “Real Booty Music.”Music producer Branko (from Buraka Som Sistema) attached sensors to Twerk Queen Louise‘s derrière and harnessed the movement of—well, butt cheeks—to create new music.
It really is something to behold.
According to the company, “The overall idea behind the project was to provide AIAIAI headphone users and other music lovers with new music. Moreover, we wanted to do this in an unusual way, which brought about music made by the booty—for the booty. The project explores the rich heritage of bass-driven club culture, where dancing and booty shaking are integral elements. We want to see if it’s possible to change the perception of twerking through placing it in a technology-driven, creative context and letting the dance ‘do the talking.’ ”
Check out the Twerk video below first, then…Then, if that video simply whetted your appetite for the track, check it out:
Creative Director / Art Director: Peter Michael Willer
Copywriter: Ulrik Nørgaard
Dancer: Twerk Queen Louise
Creative Technology Design: Pieter-Jan Pieters / Owow
Engineers: Joep le Blanc, Alex Tsamakos
Film Director: Mike Nybroe
Webdesigner: Andy Borglind
Published: February 2015
Read more at ADweek.