*Lets face it, in order to get paid any attention in today’s world, you’ve got to do something pretty extraordinary. And I’d say dangling an 18-karat gold nugget from McDonald’s in your face would probably get your attention.
I’ll take that as a yes.
Let me attempt to explain.
As contests go, McDonald’s has designed one that involves a gold nugget, a masked man in a black top hat, yellow suit, and red bow-tie named Kaito Nuggets — aka Phantom Thief Nuggets.
Oh, and how do you feel about international travel?
We’ll get back to that.
The gold nugget is valued at $2,000. And the unusual prize is said to have people on social media darn near breaking their neck to get their hands on that nugget.
The contest rules asks participants to help unmask the nugget-crazed villain, Kaito Nuggets, by posting his whereabouts whenever he’s spotted.
Now we get to why international travel is so important.
The contest is being put on by McDonald’s Japan.
Forgive me. C’mon, try.
Once you spot Mr. Phantom Thief Nuggets — Kaito Nuggets to us — you’ve got to use the hashtag ＃怪盗ナゲッツ (which the chain says is “Kaito Nuggets” in Japanese).
All of this is not for naught, folks.
The chain is going out of their way to introduce two new dipping sauces to Japanese consumers: a Creamy Cheddar Cheese Sauce and Fruits Curry Sauce.
As for Mr. Nugget Thief, the company says…“He may appear in some of McDonald’s restaurants through the country, may throw out a ceremonial first pitch for a professional baseball game, or pay a visit to a prefectural governor making a surprising request entertaining people,” McDonald’s Japan stated in an emailed release.
The contest runs June 8–28.