*A statement from officials of the South By Southwest Festival (SXSW) shows them red-faced after a female Muslim athlete put them on social media BLAST following a request made by one of their volunteers.
lbtihaj Muhammad, an American Olympian, was asked to remove her hijab by a staffer at the event, and told she could not receive her badge until she did.
When Muhammad attempted to make them understand she wore the hijab for religious reasons, it made no difference to the volunteer.
“I was just asked to remove my hijab at SXSW Registration for my ID badge. I can’t make this stuff up,” Ibtihaj Muhammad tweeted from the Austin, Texas, event.
She continued, “Even after I explained it was for religious reasons, he insisted I had to remove my hijab for the photo to receive my badge.”
Then, according to PEOPLE, bad matters got even worse after Muhammad was given the wrong badge.
“From now on my name is Tamir & I work for Time Warner Inc,” Muhammad tweeted with a photo of her badge.
“We are embarrassed by this and have apologized to Ibtihaj in person, and sincerely regret this incident,” SXSW reps told PEOPLE via a statement.
According to USA Today, Muhammad is a star of the American fencing scene, with sponsors including Visa and American Airlines.
She is believed to be the first American Olympian to compete while wearing a hijab.