*If you bought that special lady in your life a Fitbit or Apple Watch, you may be out of luck — at least if the San Francisco-based OMsignal has anything to say about it.
The company is banking that women will ditch those trendy devices in favor of devices that most already wear daily: their bras.
If it holds the girls up, they posit, as well as money, snacks, mobile phones (my daughter just told me about THAT one) and all kinds of other stuff, why not wear one that measures biometrics, right?
Allow me to introduce you to the OMbra.
“Women gravitate towards wearables,” says OMsignal’s chief marketing officer Shaz Khang, “but they don’t want an item they have to put on or worry about every day. If they’re going to be wearing it all day, they want to get more information.”
Men want that too, Khang. How about developing a jockstrap that would give us blood pressure and heart rate information thru the family jewels.
I even have a name for it: The Nut Tracker.
I’ll pay a mint if the smart jock is Bluetooth capable and I can use it to access my iTunes library. Don’t ask what we’d use to hit “play” — unless you really wanna know.
The OMbra is expected to start shipping this spring, for around $150. My daughter tells me that’s really expensive for a bra. She also rolled her eyes when I asked her about whether she’d trade her Fitbit in for an OMbra.
That said, if you’re interested, OMsignal is accepting pre-orders on its website.
Tell ’em EUR sent ya. And ask about when my Nut Tracker will be available.