*“I can remember one time she literally came home in tears. She went to all these stores and she couldn’t find dolls that really represented our little girls,” Trent Daniels, a businessman from Houston, Texas revealed as he talked about what inspired him to create a line of ethnic-looking dollbabies for his girls and yours.
Daniels was further shocked when he did his own research. He noticed the stores had hundreds of different white dolls; but when it came to ethnic dolls, there was only a scattering and the quality was poor.
This dad found that so unacceptable he decided to do something about it. In 2011 he created “The One World Doll Project” line – an assemblage of high quality dolls of diverse ethnic persuasions such as African American, African native, Asian (and south Asian), and Hispanic. And to further demonstrate the differences within the races, he made sure his dolls reflected real-life variations.
“My daughters all have different skin tones,” Daniels said. His dolls have different skin tones as well, as well as slight differences in the head molds.
And Daniels was confronted with another ‘real-life’ situation. With the consumers unhealthy fascination with everything thin, he says sales of heavier weighted dolls are slower.
“Unfortunately as far as the market is concerned, a heavier weight doll does not sell as well,” he admits.
The One World Doll Project has grown exponentially since 2011 though. Daniels’ dolls only brought in $3,000 dollars that year compared to nearly $120,000 in 2014. And the company is positioned to bring in their first million this year.
Daniels “One World Doll Project” dolls are currently on sale at 200 HEB stores and 3,000 Walmart stores. The company recently announced that Amazon.com placed a first order of their “The Pretty Girls” dolls, as well. And in 2016, they will sell at Target and Toys R Us .
Kudos to the dad who saw a void and filled it!
In the video below, NewsOne host Roland Martin speaks with the creators of The One World Doll Project: Trent Daniels and Stacey McBride-Irby who created The Pretty Girls line. The three explore the significance of developing such a line and its impact on little black girls and girls of color everywhere.