‘Blue Lives Matter’ Billboard Campaign Aims to Honor Cops…And Distract From ‘That Other One’

Blue Lives Matter

*What’s that you say? ‘Gag me?’


Well you are not alone.

I don’t know if the “Blue Lives Matter” billboards came out of a need for love, a ploy for attention, or a cry for help, but its here. And the signs have crossed the nation. The #thankublu campaign  was actually started by a branding agency in Memphis, Tennessee called Tactical Magic to honor local police officers. According to a local Fox News affiliate, they got funding from an advertising firm that donated more than 150 billboards nationwide.

The billboards hang in Ohio, Georgia and Michigan. There is even a digital billboard, the first one, lit in Grand Rapids on Monday.

According to Fox, Grand Rapids Police Department Sgt. Terry Dixon stated, “Our law enforcement officers, they matter, but at the same time we also recognize and we know that every citizen that walks here in Grand Rapids, their life matters; every single one.”

Its doubtful the campaign will take anything away from the powerful Black Lives Matter movement. Though the members of BLM may be a bit peeved that such a cheap shot was made in an attempt to distract from their message – which is based on real life issues of police brutality against black people.

Darel Ross, co-executive director of the nonprofit community development group LINC Community Revitalization Inc. states,

“I think in some aspects it’s shameful that the brand is being co-opted, but once again it was never meant to say ‘only black lives matter.’”

He adds,

“Black Lives Matter was simply to call attention to a unique set of circumstances that was happening in the black community; and to any way undermine that, or belittle that, ultimately in no way shape or form adds to the relationship between police officers and the black community, or the community at large, because most people get it.”

According to what Lamar Advertising told Fox, the billboards will be on display through Nov. 6.


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