*“Come together. Right now. Over me.” Who knew these lyrics by the late John Lennon would come in handy over the union of two fast food rivals?
But it perfectly suits the needs of what Burger King is hoping will happen on September 21 — otherwise known as World Peace Day. The fast food giant has proposed to rival, McDonald’s, that they come together for the day and create a new dish.
Wait for it…
And BK is so serious that they ran full-page ads in The New York Times and The Chicago Tribune and launched a Tumblr blog all on Wednesday, to explain their proposal to Mickey Dees in detail.
“Our invitation might be unexpected, but it’s 100 percent sincere. Burger King genuinely wants to unite with McDonald’s on Sept. 21, 2015, to prepare and serve the McWhopper and get the world talking about Peace Day,” Burger King assured McDonald’s.
“Naturally we’ll only proceed if you’re on board, so we created this site to help you better understand our proposal and realize the potential,” they add.
If the two chains agree, this is how it would go down:
The two restaurants would open a pop-up store in a parking lot between two restaurants in Atlanta, halfway between Burger King’s headquarters in Miami and McDonald’s headquarters in Chicago.
BK really thought this thing through, and calls the pop-up a “purpose-built restaurant in neutral territory, where McDonald’s and Burger King staff can come together to prepare, package and serve our limited edition burger.”
BK says there will be “an equal number of ingredients from our signature burgers.”
Walla! A McWhopper.
“In keeping with the 2015 Peace Day theme,” BK asks: ‘Who will you make peace with?’
The BK chain proposes “guests pay for their McWhopper not with money, but by declaring their very own tray matt truces.”
Looks like BK has gone all out to show their hand in a truce for a day with their biggest competitor.
In a statement, BK says to McDonald’s:
“All these ingredients come together to build the burger some said would never happen. Some say the same thing about world peace. Together, let’s prove them wrong on Peace Day, Sept. 21, 2015. Everything in our proposal is up for discussion, from the name right through to the packaging. The only thing we can’t change is the date,” it said. “So, let’s talk soon.”
In a not-so-good look, McDonald did decline to speak with The New York Times‘ on the matter.
C’mon McDonald’s. Don’t be mad you didn’t think of this first.
But the ball is in your court now. Wanna play?