*Well, well, well.
How does someone who so blatantly comes out and publicly discredits a major star eat crow?
The same way we all do. The only difference is its going to be done out loud.
After publicly dissing hip-hop mogul and businessman Jay-Z in an interview with Spike magazine earlier this week, performance artist Marina Abramovic probably feels like a real fool. After all, “I’m sorry” will probably sound awfully weak to the ears of a man after you went out and told the world that he “used you” in a partnership that ended up being a “one-way transaction.”
Not to say your apology won’t be accepted.
Abramovic hooked up with Jay during his 2013 “Picasso Baby” art presentation when she allowed him to include an adaptation of her “The Artist Is Present” exhibition.
What she was set to get out of it was his support of her Marina Abramovic Institute. The problem is that the performance artist went public recently with claims that Jay never held up his part of the bargain.
What she didn’t know, and only learned recently, was that…
He actually did.
Thanks to a good old receipt and thank you note from her Institute, provided by the woman who actually directed the art presentation, Jay Z did provide his support — and in a very generous amount.
Which makes one wonder if some kind of funny business is going on at Abramovic’s New York-based Institute?
And more importantly…
Why the hell would Abramovic be learning about such a generous donation two whole years after it was given?
“The day before, he came to my office and I gave him an entire PowerPoint presentation and said, ‘Okay, you can help me, because I really need help to build this thing,” 68-year-old Marina Abramovic told Spike magazine.
“Then he just completely used me. And that wasn’t fair. This is very different from Lady Gaga, for example, who has done great work for me. Just by having 45 million followers, she brought all these young kids into my public.”
But did she give you any money?
Thanks to the Internet, and Jeanne Greenberg Rohatyn, who directed the art presentation, it didn’t take long for Abramovic’s claims to spread. The director came forward with actual proof, in the form of a receipt and a “thank you” note from Abramovic’s institution, that showed Jay Z had actually lived up to his part of the agreement by making a very nice donation.
“Thank you for your donation,” says a receipt from the Hudson, New York institute, according to New York dealer and “Picasso Baby” video producer Jeanne Greenberg Rohatyn of Salon 94, who read parts of the document to artnet News over the phone Wednesday morning.
After which, Abramovic’s institute could do nothing but apologize to both Jay-Z and the woman, whose institute bears her name:
“Marina Abramovic was not informed of Shawn ‘Jay Z’ Carter’s donation from two years ago when she recently did an interview with Spike Magazine in Brazil,” a spokesperson said in a statement. “We are sincerely sorry to both Marina Abramovic and Shawn ‘Jay Z’ Carter for this, and since then we have taken appropriate actions to reconcile this matter.”
The only question now is, would you care for a fork or will your hands do just fine?
What are your thoughts on how this played out?