Well Look-a-Here: Clean & Clear Products Choose Transgender Girl as it’s ‘New Face’

Transgender teen is clean and clear face

*It’s a really big deal for any teen to be chosen for a major ad campaign, but its an even bigger one if that teen happens to be transgender. So imagine how excited 14-year-old Jazz Jennings was when she heard she had been chosen as the face of Clean & Clear acne treatment products. This, soon after the TLC Network announced a new reality show documenting Jazz’s life as a gender stereotypical girl. 

“The real me is happy and proud to be who I am,” Jazz says in a video campaign created by Clean & Clear. “And I’m just having fun being one of the girls.”

Of course there are the naysayers…

Like the parent groups who worry that Jazz’s Clean & Clear campaign sends the wrong message to other troubled teenagers: if you don’t like yourself the way you are, you can take dangerous hormones for the rest of your life or have radical surgery to remove your body parts.

I suppose some could have such a thought, while others might think, “Wow, if he can be accepted, maybe I can, too!

jass as a boy

Ultimately, its up to the parents to discuss these things with their children and grandchildren. And discuss it on a level they will understand. Such discussion won’t be successful if its based on judgement, but I feel, and this is only my opinion, should be about more about the issue itself (a child feeling uncomfortable in his own skin) than how you feel about it.

Jazz was 5 when he told his parents he was a girl. And they didn’t try to change him, or yell at him and call him names. Instead, they did what any well-meaning parents would do: they supported him. They bought him gender-specific feminine clothing, thereby reinforcing his obsession with stereotypical girlish things.

Clean and Clear’s new ad campaign, “See the Real Me” promotes skin care products but also doubles as a call-to-action series on social media, asking people to send in their stories using the hashtag #SeeTheRealMe to promote natural beauty, according to Yahoo News.

Of course the mixed-messages of having Jazz be “The Face” of Clean & Clear has not gone unnoticed. Jazz, who was diagnosed with the mental illness Gender Dysphoria, is being used to positively reinforce body image in girls — even as he struggles to maintain a false body image with the assistance of hormones and surgery.

“I hope they can learn to be brave and not care what other people think about them,” says Jazz.

Photo by Joseph Marzullo/WENN, Please do not copy image without permission from photographer.

Clean & Clear takes a very bold and controversial step with this one. The fall-out is sure to be coming.

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