Want Your Womans’ ‘Private Parts’ to Smell Like Peaches? (So Do These Dudes)


…so they created a product to “git ‘er done!”

An article was written earlier this week that introduced Sweet Peach, a new probiotic supplement said to be a product that would make the private parts of women smell like fruit. But whoa! People have to be careful how they present this stuff because as a result, the response across the internet was understandable outrage: Who the hell were the guys behind this and what right did they have to decide how women’s bodies ought to smell?

But as it turns out, Sweet Peach wasn’t even created by Austen Heinz and Gilad Gome, the two “start up dudes” who introduced it to the world at the DEMO tech conference. Apparently, the men not only  misled people, but they characterized the product totally wrong.

The sole founder and CEO of Sweet Peach Probiotics is Audrey Hutchinson – a 20-year-old woman who describes herself as an “ultrafeminist.”

Hutchinson had studied on a full Distinguished Scientist scholarship before she dropped out to realize her vision to help women manage their reproductive health without the need for doctors or clinics. “I don’t think women should have vaginas that smell like peaches or anything like that,” she says, about the erroneous presentation previously put out on the net by Heinz and Gome.

The remarks by the two men sparked strong opinions around the Web on Wednesday and Thursday, with critical coverage on sites including Valleywag, Salon, the Huffington Post, BuzzFeed, the Daily Mail, and Business Insider.

Hutchinson was literally nauseated. (She says she vomited, twice.)

As it turns out, one of the men, Heinz, owns 10 percent of the equity in Hutchinson’s company, and went ahead with an unveiling of Sweet Peach without informing the founder; who says she would prefer he hadn’t done that because she still considered it to be in stealth mode.

“I wasn’t ready to publicize my company at all, so now I have a lot of questions being asked and a lot of really terrible things being said about my company,” Hutchinson says.

Heinz is the CEO of a DNA printing startup called Cambrian Genomics and really has no involvement at all in Sweet Peach. He hadn’t even warned Hutchinson that he would be co-presenting the project with Gome. The Israeli entrepreneur is part of a team developing a product to make dog and cat feces smell like bananas. “If I’d known Austen was going in to discuss these two different startups in his talk, I definitely would have advised him against it,” Hutchinson says.

Heinz acknowledged his error, and accredited it to being given extra time on a presentation at the last minute. Not mentioning Hutchinson as the founder or including a photo of her among his slides was a mistake, he says.

Gome, who had come to the Bay Area from Israel in preparation for the launch of Petomics, was only supposed to be demoing his own product, “but since we were on the topic of the microbiome, I think he got excited,” Heinz says. “He’s a microbiologist and he likes to talk about possibilities.” Despite having no personal involvement with Hutchinson’s company, Gome spoke about it in the first person, telling me, “We’re going to launch a crowdfunding campaign for Sweet Peach.”

According to the INC. article, it was Gome who introduced the critical misperception about Sweet Peach, after I specifically asked him whether the supplement was designed simply to eliminate unwanted odors, or whether it was meant to introduce desirable new ones, like the scent of peach. He insisted it was the latter, likening the new scent to a marker dye that let the user know the product was working. “Instead of color, this is a scent or a flavor. But it’s way cool that it smells good,” he said. It’s not the first time Gome has expounded on this topic. Earlier this year, he told Motherboard he was working on technology that would allow a woman to “hack into her microbiome and make her vagina smell like roses and taste like Diet Coke.”

For the record, that’s not how Sweet Peach will work.

Read more at INC.

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