Who would’ve thunk it? It’s way cool to have a big butt…now.
But when a black girl was growing up “back in the day,” carrying “junk in the trunk” was made fun of and criticized. Many women grew up self-conscious about it; because auntie and uncle, her male cousins and people in the neighborhood who didn’t mean any harm, casually brought attention to it via snide remarks. “Girl you sho’ got a big butt!”
Now, white women, Hispanic women and even Asians are paying big money to get a ‘big booty.’
And that means big business all the way around.
Gym classes are filled with women attempting to plump up their posterior; plastic surgeons are busier than ever enhancing the buttocks; and padding is no longer reserved just for bras and male protective underwear – but women’s panties too!
Today, the big butt is celebrated!
Jennifer Lopez, Nicki Minaj and Kim Kardashian have helped turn what was once an embarrassing “asset” for women into a prideful one. Minaj raps about her “big fat” butt in “Anaconda,” and Lopez and Iggy Azalea rub their curvy bottoms together in the ‘Booty’ video. Kim Kardashian posts photos of her butt on Instagram.
This pop culture moment for the butt has resulted in big sales for companies like Booty Pop, which sells foam padded panties for $22 on its website. Sales have escalated to 47 percent in the last six months from the same period a year earlier. Though the company declined to give sales figures, they have sold out of certain styles and colors this year, including its Pink Cotton Candy Boy Shorts.
Susan Bloomstone, Booty Pop’s co-founder, says customers have asked for larger sizes. So, the Boston-based company plans to begin selling pads that are 25 percent larger this month. “People just want more booty,” she says.
2014 was the best year for Feel Foxy, another maker of padded panties. They have been in business for almost a decade, and sales are up 40 percent from a year ago, but the company declined to give sales figures.
Jessica Asmar, co-owner of the Houston company, credits Nicki Minaj saying, “The Nicki Minaj song gave women the idea to pay attention to their rear end.”
Deborah Santiago squeezed into a $40 Feel Foxy one-piece for her 30th birthday. The shapewear flattened Santiago’s waist and boosted her back side. A flat butt can ruin an outfit, says the New York stay-at-home mother of two. Lopez is her butt idol, but she also covets the bottoms of reality TV stars on “The Real Housewives of Atlanta” and “Love & Hip Hop.”
“I always wanted a big butt,” Santiago says. “Something you could look twice at.”
Mainstream celebrities accepting their assets publicly have been an inspiration to women with large derriere’s. It is something they can now be proud of. That wasn’t always the case.
“When people see things repeated on TV more and more, it becomes normalized,” Dionne Stephens, says an associate psychology professor at Florida International University.
On that we can agree.