*You know you want to. Take a look that is. At that woman’s breasts as she sits coyly in the corner sipping on that latte. But if you think for one moment that you’re being subtle when you do give in…
Think again, baby!
Nestlé Fitness has got your number and used it to unveil the “Bra Cam” in a new video designed to encourage women to get screened for breast cancer.
The innovative public service announcement shows a woman walking around the streets of London with a camera attached to her cleavage. And it doesn’t take much for that cleavage to be noticed by a man sitting on a train, a man playing ping-pong and a female cashier; all of whom are among those catching a glimpse.
The video is a minute-long, and Nestlé Fitness counted 38 people of both sexes sneaking a peek. The last person is the woman who wore the Bra Cam – checking herself out in a mirror.
The video was unveiled last week, just before the start of Breast Cancer Awareness Month in October.
The slogan, “Your breasts are checked out every day,” appears at the end of the video and asks, “So, when was the last time you checked your own?”
Enough said, right ladies? Make that appointment today! Take a peek at the public service video directly below.