*Are you one of those people who used to enjoy hitting up your neighborhood Olive Garden back in the day? Remember the steady stream of salad? The great, hot breadsticks? The yummy pasta? Well Olive Garden wants you back so badly, they’re hoping you will take them up on a “Never Ending Pasta Pass.”
Don’t judge the struggling Italian chain for working overtime to remain relevant. It’s business, and they are hoping that the new tactic will pull the customers in.
But being business means nothing is without a cost; and the Never Ending Pasta Pass will cost you $100, which will buy you seven weeks of unlimited pasta, breadsticks, salad and Coca-Cola beverages, according to USA Today.
But you may want to hurry! There are only 1,000 passes and they began selling on the company’s website at 3 p.m. ET. yesterday (Monday). If a customer uses the pass once every day for the 49-day period, they would effectively be paying about $2 per meal.
For the calorie-minded, Olive Garden’s pasta dishes average around 1,000 calories for a single serving.
“What we’re trying to do is get some attention,” Jay Spenchian, Olive Garden’s executive vice president of marketing, told USA Today. “It’s sure to provoke a reaction.”
Olive Garden’s same-store sales dropped 1.3 percent in the most recent quarter.
The new promotion is running at the same time as its “Never Ending Pasta Bowl” offer, which lets customers eat unlimited pasta for $9.99.
This is the latest in a string of promotions offering unlimited food by struggling casual dining restaurants.
TGIFridays launched a $10 “Endless Appetizers” deal in July and Red Lobster is currently offering “Endless Shrimp” for $15.99.