*What’s a good way to steal customers from your strongest competitors? Do what Uber is doing…give your independent contractors burner phones and credit cards! The Verge has managed to acquire “sensitive information” that shows Uber’s ever-evolving strategy to undermine competitors like Lyft. In addition, the company continually relies on interviews with current and former contractors (“brand ambassadors”) to solicit customers from Lyft and others and recruit their drivers – all the while doing double-duty to avoid detection.
And their efforts appear to be working!
The ride-share company has apparently rolled out a national campaign that has already resulted in the lifting of thousands of Lyft rider cancellations and apparently, Lyft never saw it coming! Uber calls the secret under-handed strategy “SLOG,” (I guess Verge wan’t able to uncover what the letters stand for!)
But with a reported $1.5 billion in venture capital, the San Francisco start-up has quite a cushion that you can probably assume its competitors lack.
Uber’s unconventional strategies may be well documented, but if they are as slick as all that, by the time you think you’ve figured them out, they’re probably on to something else.
After The Verge asked Uber for comments on its report, the company stalled for time until they could write this blog post introducing Operation SLOG to the world. “We never use marketing tactics that prevent a driver from making their living — and that includes never intentionally canceling rides,” the company said.
There is more to this story. Check it out at The Verge.