*Apparently speaking for a whole lot of women who love fashion, yet would prefer it be in sizes larger than Target is promoting in their newly released lookbook, Chastity Garner from Garner Style has vowed to take her business elsewhere and her #BoycottingTarget movement on social media shows she won’t be going it alone.
The retail giant recently collaborated with designer Joseph Altuzarra, on a new 50-piece collection of clothing that had Garner practically salivating, until she realized none of the sizes were over 16.
She went online and posted that she’d stop supporting the mass retailer until designer collaborations become more inclusive:
“Literally 50 pieces of beautiful (and I mean beautiful) affordable clothing and none of it will be remotely close to the size that I wear. The collection consists of deeps hues of burgundy, fabulous snakeskin prints, and fall worthy, silk-like maxi dresses…enough to make any fashion lover lust. My heart sinks. You [have] once again made me feel like a second-class customer, and because of that I’m going to have to discontinue my relationship with you altogether.”
Garner’s #BoycottingTarget movement went viral quicklyon social media with supporters joining her in a vow to stop shopping at Target altogether and to take their business to veteran plus size retailer Lane Bryant, who recently collaborated with Lela Rose.
This got Target’s attention! And the retailer sent the response below, which may have fallen on deaf ears.
Speaking to Refinery29, Joshua Thomas, said:
“We never want our guests to feel disappointed, and if we’ve let them down, we apologize. We appreciate the opportunity to hear directly from our guests. We’ll take this feedback into consideration as we move forward. In the meantime, we offer a variety of plus options. We’ll also be introducing a new plus line in the near future that features a focus on the latest styles, all at great prices.”
But Thomas’ statement may not satisfy the boycotters, who claim Target has been promising a plus size line for a year now.
Guess we’ll have to see how this plays out. Stay tuned.