A Once ‘Cute’ Iconic Photo for Coppertone Now ‘Indecent’ According to Facebook


*Some of us from “a certain age group” remember the Coppertone tanning lotion print commercial of 1953, where the swim suit bottoms of a little white girl  is playfully being tugged at by a little doggie.

Well, Facebook apparently didn’t think it was cute in 2014 – and pulled the photo when a mom tried to “recreate” the iconic pic with her own child as the star (see photo below). Seems what we called “cute” back then has now ended up on the wrong side of Facebook’s decency terms.

The photographer took a photo of her 2-year-old daughter – this time with the bottom half of the child’s bathing suit being tugged down by another child. Facebook deleted a photo that the mom thought was innocent, according to Peter Alexander of NBC. And as it turns out,  81 percent of TODAY viewers polled agree that the photo shouldn’t have been removed.

lil girls - banned by facebook

Tamron Hall reports from the Orange Room that Jill White, a photographer from Hickory, North Carolina, posted a photo on Coppertone’s Facebook page showing her daughter’s bathing suit being pulled down by a young friend. In the Coppertone ad from 1953 (see photo at top of story), a dog tugs at a girl’s suit and exposes her tan lines.

White told TODAY that she thought her image was a cute recreation.

“At that moment me and her mother looked at each other and just immediately said, ‘Coppertone ad!'”

Apparently, the photo became an issue when someone reported it and White heard from Facebook. She disagreed that it “fit the criteria of nudity or pornography” and ignored Facebook’s request to change the settings on her account or take down the photo. White ended up being banned from the social media site for 24 hours.

Jill White
Jill White

When White was able to post on the social media site again, she recreated the image with a smiley-face emoji that hid her daughter’s backside. Apparently this was acceptable, as Facebook has not taken the image down.

Over the holiday weekend, White addressed the controversy several times.

“It is hard being a photographer to change your privacy settings to FRIENDS ONLY so I have to be a PUBLIC person,” White wrote. “I am not ashamed in anyway of WHO I AM or what I do. I will continue to post and be the person I know I am. I will not let anyone get the best of me and I will always fight for what I believe in.”

White told TODAY that she still thinks the reaction to the photo was blown out of proportion.

“If Facebook can ban an innocent childhood picture, I would love for them to take a look at everything else on their page that comes through my feeds daily,” she said.

Go to Today.com to hear what Facebook had to say after all the support the photographer received.

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