*It’s here! The film that the movie industry hopes, no, prays, will be the one to revive the sagging box-office season. Transformers: Age of Extinction hits theaters today. And the movie’s real star, Optimus Prime, and director Michael Bay aim to make that happen.
Screenings of the two-hour-forty-five-minute movie was held in Hong Kong and all over the United States this past week in cities including Los Angeles, Atlanta and New York. EURweb attended the L. A. screening where contributing writer DeBorah B. Pryor, shared her thoughts on what she called her “First Transformers Experience.”
“OK, that does it! I am in love with ‘Optimus Prime’! With this being my first experience watching a Transformers film, I thought I would need a quick exit after hearing how long it would be (2:45m) but the time flew, mainly due to the incredible intensity of the transformers themselves – which I couldn’t even imagine without 3D! The great direction of Michael Bay (who knew ‘metal’ could have personality?), the awesome acting ensemble Mark Wahlberg, Stanley Tucci and Kelsey Grammer (Y’all rock!) and “new kids” – the beautiful Nicola Peltz and cutie Jack Reynor, who absolutely shine! And I can’t forget to mention Peter Cullen, the voice behind my new man, Optimus Prime! Now I’ve got to go back and watch one, two and three!”
EURweb even ran into two of the winners of the “Transformers Contest” put on by the publication. When asked about their thoughts on the film, Bob Levitan said the film had, “Great action that builds throughout, but a softer plot than some of the earlier installments. Still, some amazing effects that played well in 3D.” Levitan was there with his son, 15-year-old Peter, a Transformers enthusiast who has, of course, seen all of the franchises’ films. Peter said, “It was great seeing my favorite characters, as well as some new ones. I’ve been waiting for months for this, and it was worth the wait!”
According to the Los Angeles Times, Bay’s fourth “Transformers” movie, from Paramount Pictures, is expected to gross at least $100 million in ticket sales from the United States and Canada through Sunday, according to people who have seen pre-release audience surveys. Some say it could even exceed $110 million.
Paramount is being a bit more conservative, putting projections at $90 million to $100 million for the film, which cost $210 million to make.
That result should help pad a summer season that has so far proved lackluster compared with last year.
But thoughts about box office was the last thing on the minds of those attending screenings and premiers across the country this week.
The photos below tell stories of their own.
First up: The New York City premier …
Screenings in NYC brought out the following celebrities:
While these celebs caught T4 screenings in Atlanta…
And in Los Angeles…
For anyone still crazy enough to be on the fence, “We are all targets Now!” Get your butt to the theatre and see this movie! @Transformers #Transformers Facebook.com/transformersmovie
Here’s a clip.
TRANSFORMERS: AGE OF EXTINCTION opens in theaters nationwide on Friday, June 27, 2014