Oh wait Bronco’s and Seahawks fans…A lot is set to happen before Bruno Mars hits the stage at Super Bowl XLVIII!
But brands are getting a jump on all the action this year. Take Pepsi, the half time show sponsor is not waiting until Super Bowl Sunday to show you their game plan.They’ve started bringing music and sports fans the goods already — with a comprehensive advertising campaign designed to get you in the halftime spirit.
“Pepsi’s deep-rooted heritage in sports and music aligns with the Pepsi Super Bowl Halftime Show, which is the ultimate intersection of sports and music and one of the most watched and highly-anticipated entertainment events of the year,” said Lou Arbetter, senior director, Pepsi Productions.
As diehards know, both teams have a lot at stake this year. This will be the Bronco’s seventh appearance at the Superbowl, and a loss would be a record fifth for the team. Meanwhile, rumor has it Seahawks fans are still pissed about the teams’ Super Bowl loss in 2005 to the Pittsburgh Steelers. They continue to believe the refs gifted the game to the Steelers!
This makes the Seahawks second Super Bowl appearance!
And fans can’t wait to see Grammy Award-winning artist Bruno Mars take the stage at halftime! Mars is a 14-time Grammy Award nominee and Grammy winner who has sold over 115 million singles worldwide.
And the boy is fine too!
But Pepsi is not the only brand hyping fans up for the game.
Doritos, another PepsiCo brand, invited fans to submit 30-second, homemade Doritos television commercials as part of its highly successful “Crash the Super Bowl” contest that will air two ads during Super Bowl XLVIII—one selected by the world’s votes and one by the Doritos brand team.
According to Arbetter, Pepsi will continue to stage halftime moments right up until Super Bowl Sunday.