*Well I’m sure this gave MSNBC news anchor Melissa Harris-Perry something to smile about following her tearful apology to the Romney family recently.
Her employer, MSNBC, was a surefire winner in the weekday prime daypart (8 pm-11 pm, Monday through Friday).
The network race-horsed its competitors and crossed the finish line first among African American viewers in the key 25-54 year-old demographic. For the same time slot and age demo, CNN held the edge with Hispanic viewers, in a much more level field.
2013 is the fourth consecutive year MSNBC primetime is #1 among cable news nets among African-American viewers with both A25-54 and Total viewers.
But this Mediaite article points out that a deeper look at the numbers, from Nielsen Media Research, shows a level of domination that their memo doesn’t quite convey.
Take a look at the numbers break down here.