*You’re so fired. How many times do we have to be told “Be careful what you say on social media?” As sure as rainfall, it came back to bite one woman square in the arse.
New York online media conglomerate InterActiveCorp released a statement that said they have “parted ways” with one of their public relations executives after she posted this on her Twitter account: “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!”
The message came from the account of Justine Sacco, the communications director for the agency, who was on an international flight to Africa on Friday.
Apparently Sacco never saw it coming.
By the time she landed, her post had sparked a furor online, including the Twitter hashtag #HasJustineLandedYet. It was the top non-promoted hashtag during her flight, and remained a top trending topic on Twitter on Saturday.
IAC said in a statement Saturday: “The offensive comment does not reflect the views and values of IAC. We take this issue very seriously, and we have parted ways with the employee in question.”
“There is no excuse for the hateful statements that have been made and we condemn them unequivocally,” the statement went on. “We hope, however, that time and action, and the forgiving human spirit, will not result in the wholesale condemnation of an individual who we have otherwise known to be a decent person at core.”
IAC owns Match.com, About.com, Vimeo, OKCupid and the Daily Beast.
Sacco’s Twitter account had been deleted by Saturday.
Again, please let this serve as a reminder.