BET has made major changes since being sold to Viacom. The channel’s original programming was upgraded and they’ve been on the receiving end of their best ratings ever.
“The Game” is one of the shows obtained by the network after the show was cancelled on the CW. But, Stacey Mattocks, a one-woman marketing team that was passionate about seeing the show return to television, is one of the biggest reasons BET turned their attention to acquiring the show. According to The Hollywood Reporter, the Facebook page she created in 2008, in an effort to galvanize fan support for the show and the show’s return had reached 750,000 likes when BET decided to pick up the show.
But now that ‘The Game’ is doing so well–opened on BET with 7.7 million viewers– it appears, that BET doesn’t want to repay her for her services. In fact, detailed in a new lawsuit that Mattock is pursuing against the entertainment giant, they wanted to underpay her and give her a deal for the Facebook page that was beneath the standards for her services, according to her valuation research.
Since she went into negotiations with BET, they rolled out the red carpet for Mattocks including inviting her to the opening.
“The network was “undeterred,” says the plaintiff, and BET “wined-and-dined” her for weeks leading up to the show’s premiere. Mattocks says she was flown out to Los Angeles for promotional interviews, “red-carpet treatment” and a screening of the show’s premiere. By the time the series premiered as the second-most-watched program in BET’s 30-year history, her Facebook page had 3.3 million likes. “
But the wining and dining ended when she was offered a contracted position with the company as “Social Media Specialist” for BET’s scripted programming and paid $4,166.66 per month, not to exceed $50,000 in total compensation. Mattocks wanted $1.2 million for the page and was declined. Since the deal fell through, Mattocks’ page has been disabled by Facebook several times as BET sought to control the page. But now, the showdown will play out in court. Who will get …THE PAGE?
Read more about the interesting case here.