First Pepsi, now another company has fallen into the, obviously, tempting world of racist ads.
Uni-ball, known for their gel ink pens, thought it would be cute to take a punch at black prison inmates and their pen pal “homies” back home. The commercial for their pen makes little to no sense as they poke fun at the slang typed in Edwardian Script that, according to Uni-ball, calls for a British accent because it isn’t written using their pen.
Kirsten West Savali reported the ad for News One and the company tweeted an apology to her and assured her that they had nothing to do with the ad and it would be taken down. But while they claim no culpability in this fiasco, Savali posted the credits for the ad:
Creative Ad Agency: TBWA
Client: Uniball Pens
Executive Creative Directors: Matthew Brink, Adam Livesey
Art Director: Jade Manning, Sacha Traest
Copywriter: Vincent Osmond
Production: Sandra Gomes
Account Manager: Morgan Wanckel, Niki Cinnamon, Claire Peters
Production Company: Frieze Films
Director: Rob Malpage
DOP: Rob Malpage
Sound: Sterling Sound, RobRoy Music.
Read her letter to the company here and check out the ad below. Kudos to you, Savali!