Abercrombie & Fitch Under Fire for Excluding Fat Kids That Are ‘Not So Cool’

Fox sends reporter and photographer into Abercrombie & Fitch into their store to see who is treated better and who the clothes fit best.

Fox News sends reporter and photographer into Abercrombie & Fitch into their store to see who is treated better and who the clothes fit best.

The clothing industry is getting sexier and sexier, but some have a refined conservative uniform they market to a more supposedly sophisticated group…known as the mean girls.

The outfitter Abercrombie & Fitch has made it plain that they don’t want to see anyone but skinny, cool kids in their clothes, according to the Huffington Post.  The CEO of the company, Mike Jeffries, is receiving harsh criticism–as he should–for his remarks several years ago about the exclusionary practices they swear by with the brand.

“Candidly, we go after the cool kids. We go after the attractive, all-American kid with a great attitude and a lot of friends,” Jeffries said. “A lot of people don’t belong in our clothes, and they can’t belong….

Are we exclusionary? Absolutely.”

Mike Jeffries says he is "absolutely" exclusionary.  And?!

Mike Jeffries says he is “absolutely” exclusionary. And?!

An online petition has been started on Change.org to get the company to change their anti-plus size rule, but, the image is more important than the size.  Jeffries seems to be appealing to a certain group of popular kids in school that aren’t as nice and have the “great attitude” that he describes.  Bringing images into the conversation or stereotypes suggests something more than the size of the individual.

Check out the report.

 Do you shop at Abercrombie & Fitch? I don’t know anyone that shops there either. Keep up the good work.

-J.C. Brooks

Fox hidden camera investigation in Abercrombie & Fitch:

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2 thoughts on “Abercrombie & Fitch Under Fire for Excluding Fat Kids That Are ‘Not So Cool’”

  1. Forget about signing petitions to force them to change their marketing strategy. They have a right to exclude anyone they want. But don’t go signing any petition to get them to change what they say. Not buying the product will get the job done even faster.

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