During American Idol, Fox has shown commercials for the new “Beats Pill” featuring Nicki Minaj and comedian DeRay. It’s a cute commercial that focuses on the Beats Pill’s sound capability by morphing it into Nicki’s loud mouth girlfriend.
But Radio Shack has a different ad for the newest addition to the Beats by Dr. Dre family. Radio Shack is attempting to bring sexy back to its brand, and by that we mean revive the brand by attracting to a younger crowd that have no nostalgic ties to the store. In their ad, Robin Thicke is getting his sexy on with a group of scantily clad ladies with a Beats Pill between them all …even on a hot dog bun?
The commercial features the hot track by Robin Thicke called “Blurred Lines” featuring T.I. and Pharrell. As they groove to the song, they keep passing around the Beats Pill that at one point ends up on a hot dog bun. From that point on, you can’t see the Pill as anything but a hot dog or other phallic-shaped item.
Check it out! Does it make you wanna run to your nearest Radio Shack?