Pandora Introduces Limit on Free Content to Mobile Users

Often on social media sites, we see folks posting their favorite music that they’re listening to, but that may soon change if they don’t fork over the dollars.

Pandora has been the favorite music site for a lot of us because they play the hits with just a few interruptions from their sponsors.  But some may not like the new change they are making to limit the free music to just 40 hours per month for mobile users. If a customer uses up their 40 hours, then all they have to do is pay 99 cents to go unlimited for the rest of the month, according to the Wall Street Journal.

The changes seem to be due to the “higher royalty costs for the songs” they play.  But that’s no excuse Pandora!  They reported a 38 percent hike in listeners since last year as of the end of January 2013, with 65.6 active listeners.  So, they’re kinda looking to increase their profit margins with the money charged to mobile users that exceed the 40 hour limit.

They recorded losses in the past, but a profit increase in December 2012, and stocks have climbed 51 percent over the last three months. Hmmmmmmmmmmm…just tryin’ to make a little extra change, Pandora?  We see you, hustle-music-man.

Read more here.

-J.C. Brooks

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