The massacre that occurred in a movie theater in Aurora, Colorado, resulted in 12 families losing their loved ones and forever changing their lives. As the families struggle to rebuild their lives, the theater has also been rebuilding and now invites them to a re-opening event?
According to NBC, the families of the victims aren’t happy with the re-opening of Century 16. In fact, the families find the re-opening event downright “disgusting.” Who wouldn’t? The Cinemark USA company never once contacted any of the families before now which has caused some to believe this event is just a marketing ploy.
Cinemark CEO Tim Warner offered free tickets to the January 17 event. As far as the controversy surrounding the re-opneing, Warner said that the community had called for the theater’s restoration. But the company didn’t stop there, they offered an early opening for victim’s families on January 15 and 16, and said that counselors would be on site to assist.
It really does sound like poor taste and poor choices are being made in the wake of this tragedy. Why couldn’t the company simply re-open the theater quietly and post a tasteful message addressed to all those affected by the tragedy that occurred there?
The families blasted back at Warner’s invitation saying:
“This disgusting offer that you’d ‘like to invite you and a guest to a special evening of remembrance on Thursday, January 17 at 5 PM’ followed by the showing of a movie and then telling us to be sure ‘to reserve our tickets’ is wholly offensive to the memory of our loved ones.”
They also threaten to boycott via social media. Read more here.