If you haven’t copped the latest box of one of the all-time favorite candies composed of jellied goodness in an array of flavors more numerous than the colors of the rainbow, you have yet to witness the strange bout going down between Mike and Ike.
The newest boxes of Mike and Ike show one of the names scribbled out on the front and an explanation on the back that, depending on whose name is scribbled out, tells why Mike is no longer with Ike or vice versa, according to MSNBC.
Ike is supposedly pursuing his passion for visual arts and Mike is pursuing his passion for music. But don’t worry, they’re not going to leave the shelves, they are simply going to battle it out on their box and in new ads.
If you wanna get in on the new zany campaign, they have launched something called the The “Tell Us Your Reaction” contest. All you have to do is react to the news of the split and upload it to the Mike and Ike Facebook page. The campaign runs through June 26 and the best entries will win “a chance to win Mike and Ike T-shirts and Apple electronics.”
Popular NBA player Lamar Odom, has already gotten his video in saying:
“Yeah, I’ve heard the rumors, but Mike without Ike just doesn’t seem possible,” says Lamar Odom. “When I heard the news, I was devastated…I don’t know why it’s so hard to agree on fruit candy.”
Read more here.