Technology has officially overstepped its boundaries in its attempt to take the soul from the people and completely annihilate all forms of social empathy. We’re already stuck in our homes and individualized by Facebook and other social networks. But now, they suggest making the homeless into mobile hot spots? Really?
According to the Los Angeles Times, the idea started at the SXSW Interactive Conference in Austin, Texas. The “homeless hot spot” experiment was supposed to be a charitable way to help out the homeless by paying them for speedy Internet access. It was suggested by New York-based marketing company BBH Labs (short for Bartle Bogle Hegarty) on their blog. They wrote:
“You pay what you want (ideally via the PayPal link on the site so we can track finances), and whatever you give goes directly to the person that just sold you access. We’re believers that providing a digital service will earn these individuals more money than a print commodity.”
In other words, give them some use if they’re going to be laying around on the street. They’re not doing anything else, right BBH? C’MON SON!! Get the buck outta here with that bullcrap! This is astonishingly disrespectful and dehumanizing of people who have already been completely swept aside by America. And BBH, are you seriously going to say, with a straight face, that you believe NYC residents will take to using the honor system? Hell! That’ll be a cold day in hell in most cities these days.
Please read the complete details of this ridiculous idea here. Because, as you will see in the video below, the idea went beyond a concept and was executed on the streets of NYC. Meet Clarence…your next 4G mobile hot spot.