‘Artisan’ is the New Phony?

It appears that one news website is getting pissed off with retail marketing professionals who use specific terms in their products to get us to believe that we are actually buying something better.  It’s not enough anymore to buy the name brand, but now we have to buy into the idea of the brand.

According to Gawker.com, “everything fake is now ‘Artisan.’ ”  And believe it or not, they weren’t the first to weigh in on the topic.  Gawker said that USA Today, the “artisinal newspaper” pointed out that a lot of products now have artisan added to the product name to persuade the consumer to pay a little extra for something that is better than what they originally set out to purchase.

The example Gawker gives is Starbucks line of “artisan” coffees, Domino’s “artisan” pizzas, and Tostito’s “artisan recipes.”  In other words, they’re making a fool of us.  The dictionary defines artisan as:

“a person or company that makes a high-quality, distinctive product in small quantities, usually by hand and using traditional methods.”

But are they really of a higher quality?  Maybe we should conduct an investigation.  Normally the packaging of these artisan products don’t come in commercial wrappers.  One can see the hand packaging and earthy element of the product.  Read the full story here.

2 thoughts on “‘Artisan’ is the New Phony?”

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