A lot of small businesses have made mistakes while trying to come up with interesting or inventive ways to advertise their business. But one family owned business in Florida found that they might want to advertise their ice cream shop with samples instead of an ice cream cone shaped costume.
According to The Grio, The Gonzalez family simply wanted to make a costume that looked like a perfect ice cream cone. But, instead, the point on the ice cream, from a distance, took on the form of the KKK costume. One of the family members, Jasmine Gonzalez, said that business “jumped” at first, but then fell off after the costume caused rumors of the ice cream shop’s Klan affiliation on Facebook and by passersby.
The family is from Puerto Rico and said they didn’t even know what the Klan was. Check out the story below.