Oprah Winfrey launched her Oprah Winfrey Network (OWN) on January 1, 2011. This move took the media titan from 7 million viewers to 80 million homes overnight. The show opened with little fanfare, but Oprah took an hour to explain the structure of upcoming shows and mission statement of the network. And while many look at this venture as the biggest risk of her career she clarified in her own words that, “Every minute of this network has been hand-selected by me for you, the viewers.”
One of the first shows launched Sunday was the Master Series. It is an hour-long show that explores the lives of successful people–no matter their field of expertise–and the building blocks they used in their average lives to become phenoms of what they do. The first show aired Sunday with a look at the life of Shawn Carter, also known as, Jay-Z. He opens up and not only takes us on a ride through hip-hop and his meteoric rise to super stardom, but also the “blueprint” to his success as a businessman.
Other shows on the network include “The Gayle King Show,” that, up until now, was a radio show. “Ask Oprah’s All Stars,” is her show of known experts like Dr. Oz, Suze Orman and Dr. Phil, that use their segment to offer expert advice. Another show that is a favorite from her daytime show is “Enough Already! with Peter Walsh.” If you loved watching him declutter homes on her daytime talk show, you can now get more of it.
Check out what the media has to say about the new network and what exactly the risks may be: