Essence has had a good run during the recession while other magazines have barely managed to keep their heads above water. The reason may be because of their top editor who has decided to relinquish the reins to move to Atlanta with her family, according to The Root. A temporary replacement has been named, but things just won’t be the same.
Angela Burt-Murray has been at the helm since 2005, growing the brand and the departments of the magazine since she’s been in control. No one thought that anyone could take the place of Susan Taylor (and that’s true) but Burt-Murray gave it a great run.
Her recent bump in the road came in July when she brought in a white woman, Ellianna Placas, from Oprah’s “O” magazine as the new fashion director to the magazine. No disrespect to the big O, but Essence is no O. So, needless to say, this was not a good move. She received heavy criticism from readers and former staff of the magazine. It’s not unreasonable to believe that her defense of hiring Placas may have helped her in choosing to resign.
Essence has been a strong brand during her management and we wish her all the best in her new endeavors. Read The Root to see the phenomenal accomplishments she made while with the magazine.