The Pittsburgh Steelers’ phenomenal safety Troy Polamalu, has just become an endorsement gold mine for Head & Shoulders…they hope! They are so confident in their new spokesperson that they went as far as to take out a massive insurance policy for $1 million on his hair. That’s right…HIS HAIR!
Talk about your lucky breaks! Who would imagine that a company would go as far as to take out a million dollar policy on a football player’s hair? Polamalu’s Samoan roots have more to do with the luxurious locs than their shampoo and conditioner…just in case any of you are buying that his hair maintenance belongs exclusively to Head and Shoulders. And what happens now that they’ve insured his hair with the legendary Lloyd’s of London? He can’t cut it? What about a perm? No dye? If something were to happen to him, they get his hair? What? You have to admit it, these are all valid questions. Hopefully, he’s asked some of those questions for himself.
Check out one of their ads below and the full story including their press release here.