Have you ever wondered why Burger King with its flap jack hamburgers (double the size of McDonald’s), diverse menu selections (that actually offers different items not the same items in different combinations), and must I point out the grilled over fried? It’s true isn’t it? Admit it! Burger King should have a much larger consumer fan base. But the one element missing from the Burger King franchise that could change the game is their branding. McDonald’s is a universal brand throughout the galaxy. Burger King, um, well, there branded throughout the country pretty good. But, here comes their last ditch effort…Starbucks!!
The home of the angus patty may be on to something with this one. Burger King has the menu and Starbucks has the reputation. Together they should be a marketer’s dream. Burger King will drop their BK Joe from their menu and kickstart your morning with America’s last legal addictive stimulant, Starbucks’ Seattle’s Best Coffee. According to AOL’s Daily Finance, revamping their breakfast menu is paramount right now as they slid in the competition to be #1 with “the 2.0% worldwide same-store sales decline, and the 3.3% sales decline in the U.S./Canada market, where BKC has 7,500 restaurants.”
Burger King will be in for a real rumble in the jungle, but at least they took the gloves off to get in the ring. As Seattle’s Best Coffee pours into BK’s around the globe this summer, why don’t we try to come up with a slogan for them. How abouuuuut, “Nobody does it better than our Joe!” Naaahhh! Guess that would’ve gone better with the coffee they were selling before. Maybe they can run that until summer. Read more on the campaign here.