We all have our favorite brands, but with this recession, we’ve stopped using them. We’ve gotten up to the shelf and have had to make some life altering decisions about our detergents, trash bags, paper towel, and worst of all, food. The companies of Proctor & Gamble, Westinghouse, General Mills, etc. have been living high off the hog for far too long off of our hard earned money or lack thereof. Now places like the retail behemoth, Wal-mart, will be snatching name brands off their shelves and replacing them with more economical substitutes like their own Great Value brand.
So now, according to CNN Money, the brands are in the fight of their lives trying to gain the top spot, so they are not chosen to bite the dust. As various brands populate the shelves, there are far too many choices and not enough money to buy all of them. The cheaper route for places like Wal-mart is to just sell the #1 brand and substitute the others with generics.
The generics have been waiting for us to at least try them, but we have become snobs….until now. The retailers are scaling back and so shall we. Goodbye Downy! Farewell Charmin! See you soon Tide!
Read the full story here.