Microsoft’s Racial Flap Over Missing Brother (Photos)

microsoft2009-logo-med-wide1

Black folks have been complaining about the “evils” of Photoshop for quite sometime. It’s used for everything from lightening up the skin tones of people of color, to removing people of color from a chosen medium altogether.

Take, for example, a Microsoft ad intended for use in Poland. The original advertisement featured a white woman, an Asian man and a man of African descent.

The Polish version of the ads shows everybody, but the black man. He’s replaced by a white man. Perhaps somebody at Microsoft figured there are no black folks in Poland and decided to take him out, but we wouldn’t imagine there are any Asian folks either.

(Scroll down to check out and compare the two ads.)

But the kicker is whatever schlep was responsible for the “editing” forgot to remove the brotha’s hand. It just looks like the white guy is actually a black person in disguise who forgot to put make up on his hand.

“We are looking into the details of this situation,” a Microsoft representative told CNET News. “We apologize and are in the process of pulling down the image.”

After taking a look at Microsoft’s statement on its commitment to diversity, makes us wonder about their “commitment.” The company promises to, “promote and integrate diversity and inclusion at every level within our organization and in everything we do.”

Here’s the original ad for the US market with black man:

microsoft2009-original-ad-with-black-man-med-wide

Here is the same ad, but with black man replaced by white man (with black man’s hand):

microsoft2009-posish-ad-without-black-man-med-wide

2 thoughts on “Microsoft’s Racial Flap Over Missing Brother (Photos)”

  1. Microsoft can get away with this because there is nothing identifiable about that black man on the first page than the white man in the second pic. It ain’t like the brother sporting a kufi, some african beads and attire, that he stands out as a brother, he looks just like the white man, I mean isn’t that the idea of assimilation, integration, to be just like your oppressor, and they can easily photoshop you right out of their world when its convenient. this isn’t just about microsoft, this is real life.

  2. Why didnt I think about this? I hear exactly what youre saying and Im so happy that I came across your blog. You really know what youre talking about, and you made me feel like I should learn more about this. Thanks for this; Im officially a huge fan of your blog

Leave a Reply

Your email address will not be published. Required fields are marked *