The Simmons family, starting with Russell, seem to have the entrepreneurial spirit engrained in them. The legendary, groundbreaking rap career Run has enjoyed via Russell’s Def Jam label has catapulted him into several arenas of business.
He has a hit reality show, a sucessful athletic apparel line, Run Athletics, his daughters are both modeling, acting and heading a successful line of athletic shoes called Pastries, his son Jo Jo is rapping and producing, where does it stop?
Well, it doesn’t because now Run and his wife Justine Simmons have a bestselling book on their hands, “Take Back Your Family – How to Raise Respectful and Loving Kids In A Dysfunctional World,” and their making their rounds with it.
The couple have been promoting the book and recently they visited the nationally syndicated Doug and DeDe Show to share their views on parenting. Don’t be surprised if the next thing you hear is they are on the radio with their own radio show.