The Quest for G campaign kicked off at the All Star Weekend in Phoenix, Az. this past weekend. In an effort to find the essence of the festivities, Gatorade gives you a behind the scenes look at the weekends hottest parties, events, athletes and celebrities while going on a quest to find What’s G – the heart, soul and hustle of the game.
In addition to the “quest,” Gatorade featured MissionG.com where Gatorade will be donating a dollar to charity (up to $25,000) for every visit to the site this week.
Check out the video below with footage of the T-Mobile Party, Dwayne Wade Charity Lunch In and the 944 Party including interviews with Common, Jordin Sparks, Alonzo Mourning, Jason Terry and Dwayne Wade: